Some general best practices to keep in mind

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But before you can wow your readers, you need to get them to click “download.” The hard truth is that getting people to download your ebook can be tricky, even when it’s free. If you send visitors to a generic web page or fail to communicate the value of downloading, then all of your efforts might be wasted. But the good news is that by improving your landing page, you can encourage more downloads—and, ultimately, generate more leads.

Below, we’ll dig into some examples of ebook landing pages Fax Lists  done right, but first, let’s look at. (In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.) Ebook landing page best practices for getting folks to download When it comes to landing pages for ebooks, what separates the best of ‘em from the rest of ‘em? Our favorite ebook landing pages are designed around one goal: Get more downloads.

But they have a few other things in common, too. Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices: Use a single, clear call-to-action What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose. Don’t water down your call to action with secondary links or conflicting messaging. Including more than one call to action splits the visitor’s attention and eats into your conversion rate.