Ecommerce vs Amazon: choose the best one for your business

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Ecommerce vs. Amazon or the eternal dichotomy for those who launch themselves into online commerce. What is better? Sell ​​on Amazon or in your own online store?

The reason? Although Amazon is the sales giant, it is not the ideal place to sell all products and for all companies to be. Knowing certain aspects will therefore be essential when making this decision.

Ecommerce vs. Amazon: which one to choose for a business?
It is clear that selling through Amazon means having access to or being part of an online business with an unprecedented volume. However, this characteristic of the giant also has its cons : the other side of a business that must be known in order to weigh and finally decide what type or formula of online commerce to carry out.

The advantages of Amazon
If you are hesitating about selling your products on Amazon vs. ecommerce, we tell you the advantages and disadvantages of this e-commerce giant.

One of the first virtues puts Mexico Mobile Number List incredible numbers on the table. Those that confirm the more than 300 million active buyer accounts on Amazon and the more than 170 million monthly visits to the website. Chilling figures that translate into nothing more and nothing less than 100,000 million dollars in transactions, putting this platform at the top of the online market.
Precisely because of these figures, another of the excellences of selling on Amazon is access to an international business.



In the battle marketplace vs. ecommerce, the trust that supports a giant like Amazon is impossible to match, and this is the basis of any ecommerce (the trust it generates in its users). The security of buying on a platform that has guarantees only available to a giant.
Disadvantages of Amazon
Like everything, even Amazon has its cons. Not everything is perfect. It could not be and it is a fact to take into account before making the leap to the online market. Because if it has all the advantages listed, it is no less true that there are also disadvantages to weigh.

The competition is as high as the rest of the figures . A rivalry that affects the prices at which you have to sell, to which is added the commission that the platform logically takes.
Amazon charges retailers commissions for each product sold. Percentages that, depending on the category, range from 8 to 15% of the product price. So the question arises, is it profitable to sell on Amazon?
Difficulty in customer loyalty or lack of customer loyalty . It is impossible that in such a large place, with so many products, so much offer and so much competition, it is impossible to gain the loyalty of a single customer. At Amazon, loyalty is not possible.