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The flywheel model and HubSpot The flywheel model has been adopted and fully incorporated into the methodology of HubSpot , the suite for inbound marketing, sales and customer service. HubSpot has invested in an ecosystem of integrations, which help the consumer obtain more value from their platform, precisely with a view to improving the customer experience . It is the US company's belief that growth means keeping in mind that consumers are first and foremost people and that, as such, it is important to interact with them, according to their ways. Conclusions In today's digital scenario, sales paths are no longer linear and, although the funnel model is a useful tool for representing the effectiveness of various processes within the company, the flywheel model constitutes a more accurate metaphor of how it develops today the growth of companies.

How to create a constructive and timely employee advocacy project. In summary photo retouching well-designed employee advocacy programs can increase brand visibility, improve credibility and create an authentic image of the company. They not only bring benefits to the company, but can also be rewarding experiences for the employees themselves. But how do you create an effective program? Would you like to develop an employee advocacy program, improve your company's performance on LinkedIn or organize a training day for your employees? My advice is to adopt these targeted strategies to maximize the impact of employee advocacy on LinkedIn.



Training and support - essential in the initial phase. The company must provide employees with the training necessary to use LinkedIn effectively. The company Social Policy , suggestions and resources should be shared to help everyone understand how to build a professional profile and share content appropriately . Definition of the team I suggest companies identify the people most inclined, inclined and willing to play the role of employee ambassador. A smaller but ready team is better than demanding a collective effort.