you don’t know this and can’t always tell the reader what to expect.

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Freewriting is an exercise that requires timed continuous writing with no oversight and, most importantly, no feedback—that means no worrying about grammar, no stress about getting off topic, no need to even set a topic, and no requirement to show anyone or look at it ever again. Championed by Peter Elbow in the 1970s, this practice has made its way into classrooms everywhere because writing is an iterative process and learning to generate without oversight or feedback is an important part of it.copywriting freewrite Peter Elbow quoteThat’s also exactly why it can help you as a copywriting exercise.

So set a timer for 10 minutes and grab an actual pen and paper, and let Egypt Phone Number List yourself get started without any rules.5. Find some dataA lot of copywriting will require research, but all copywriting can benefit from it. Take time to read industry sources on your topic, check out relevant Twitter threads, ask an expert, review your account for interesting data.In some cases, this research can help you write the copy.But even if it doesn’t make it into the final product, having the background will make the copywriting stronger—and make the copy better.





Skip your intro—for nowThis copywriting technique is mostly applicable to longer content, like blog posts, whitepapers, and ebooks. If you’re having trouble getting started, just jump right into your first topic and skip right over the introduction.An ideal introduction does a few specific things: establishes the tone of the content, introduces the topic, and set expectations for the reader. If the ebook is a guide to Google Merchant Center, for instance, the introduction should tell the reader what topics will be covered, how the topics will be broken down and arranged, and what they’ll learn after reading.Before you’ve written the piec.