Companies also already

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On the other hand, diverse and inclusive management , which is reflected in marketing, conquers not only consumers, but also admirers and defenders. This is even more evident among the younger generations. In the graph below, from a survey conducted by Deloitte , you can see that people ages 18 to 25 pay more attention to advertising even when making purchasing decisions. digital marketing trends Additionally, the vast majority (94%) of Generation Z consumers, born approximately between 1995 and 2010, expect brands to take a stand on social issues. The role of marketing is fundamental to this, as long as it does not limit itself to thinking about the brand image.


Teams need to make an effort in the creative process to see and Gansu Mobile Number List embrace plurality. Think With Google suggests, for example, giving visibility to “invisible searches,” which reveal what some minorities want to find on the Internet and solve in their lives. In keyword research, you can identify those needs and produce content that satisfies those consumers. Additionally, he understands how to interact with communities, but not in an imposing way. In 2022, brands must look for marketing solutions that speak to audiences in an inclusive and dialogic way to be relevant to people.





The urgency of environmental responsibility Climate problems are not only a concern for the planet, they are already an emergency. For years, experts have been warning large nations about the need to stop the emission of polluting gases and avoid the destruction of the planet. Companies also already know that they must make commitments to the environment , not only in the discourse of green marketing , but mainly in practice, in the processes, in the essence of their business. In addition to social issues, consumers also value companies with environmental commitments.